In the sophisticated romantic comedy, Prem (Salman Khan), a legendary Mumbai City "date doctor" who, for a fee has helped hundreds of men woo the women of their dreams. In his childhood he understood a woman likes and dislikes in food, clothes or men. His aim is to help those men who like or love a woman not just to take her to bed. The ultimate professional bachelor, Prem discovers that all of his tried and true tricks of the trade are no match for Naina (Lara Dutta), the one woman he truly loves; she works for a newspaper as a journalist. He comes across Govinda, who is in love with Katrina Kaif, the rich and famous daughter of an industrialist tycoon. Prem helps Govinda to get his lady love and both of them go through many hurdles in a comic series and finally win the hearts of their lady love.